Maid-Rite Diner, famous for its seasoned to perfection, fresh ground beef sandwiches which celebrated its 83rd Anniversary since its founding on November 19th 1926 in Muscatine, Iowa has targeted Vinton as a priority city for their 2009 Franchise Growth Plan, to open its popular franchisee owned restaurants in.
“In our opinion, a Maid-Rite Diner franchise restaurant in Vinton would be very successful because of the city’s population of approximately 5,080 residents, along with the faculty and students on the Vinton campus of Kirkwood Community College, being centrally located at the intersection of State Highway 150 and U.S. Highway 218 and the presence of major employers such as the Virginia Gay Hospital and Clinics. The entire community and surrounding area would enjoy our famous, one of a kind sandwiches, thick Blue Bunny malts & shakes and our home made pies,” Bradley Burt, President & CEO of Maid-Rite pointed out.
Maid-Rite takes pride in being one of, if not the oldest franchise restaurant chain in the United States as a quick serve, casual dining restaurant franchise known among its customers for its delicious, one of a kind, fresh ground beef loose meat sandwiches.
Back in 1926, Maid-Rite’s founder, Fred Angell, got the name for his Maid-Rite sandwich, when he served one of his new sandwich concoctions to the mailman delivering mail to his butcher shop. When Fred Angell asked the fellow how he liked the sandwich, the mailman replied to Mr. Angell, “You know, Fred, these sandwiches are made right!” Thus the name for Maid-Rite’s legendary sandwich was born that has become a household word here in the Heartland of America where Maid-Rite restaurants are currently located in nine Midwestern states.
Since its founding in 1926, Maid-Rite has always taken pride in having restaurants known for the hospitality that we extend to each and every customer. Our restaurants have always been part of the local community in reflecting Maid-Rite’s philosophy of friendly, hometown service delivered to each and every customer, each and every day. “We are pleased that these service standards of hospitality have withstood the test of time over the past 83 years,” Burt of Maid-Rite further emphasized.
Maid-Rite’s position with the industry is one that is rather unique since there is no other sandwich in the quick serve, casual dining industry like a Maid-Rite. Maid-Rite’s competitors serve burgers, most of which are frozen before being cooked. Maid-Rite serves a fresh ground beef, loose meat sandwich that comes from Midwest fed and raised fat cattle, which the Heartland of America is famous for, and that’s great tasting beef.
In serving fresh, great tasting ground beef with Maid-Rite’s special seasoning recipe is what our customers have come to expect when they go to a Maid-Rite in the quality of our fresh ground beef sandwiches, which are second to none.
Maid-Rite, in the pricing of its menu, wants to attract the majority of the restaurant industry market to visit their franchise restaurants by having their average dollar ticket size being in the affordable $6.75 range.
Maid-Rite also places a very high emphasis for its customers’ satisfaction in just how clean, food safe and sanitary their restaurants are every day, every hour for each and every customer.
“In today’s competitive casual dining, quick serve restaurant market, customers will not go back or continue to be repeat customers if the restaurants they are frequenting are not clean, are not sanitary and are not food safe for their customers,” Tania Burt, Executive Vice President of Maid-Rite pointed out.
Maid-Rite has franchise restaurants located in the Heartland of the United States in ten states consisting of Colorado, Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, Ohio, Wisconsin, and Texas. Maid-Rite presently has eighty franchise restaurants in operation.
Maid-Rite Diners are positioned to be affordable business opportunities for franchisees in the cost to open and operate their restaurants relating to equipment and furniture purchases.
According to Burt, President & CEO of Maid-Rite, “The standard start-up package for a Maid-Rite Diner can be as low as $250,000 for a 1500 sq. ft. floor plan, which includes equipment and furniture leasehold improvements, working capital and the franchise fee.
“If we have the opportunity to have a franchisee owned and operated Maid-Rite Diner in Vinton, we want our customers to know that the Maid-Rite red and white stop sign logo, stands for quality, consistency and value in enjoying our delicious, great tasting sandwiches at an affordable price. Within our vision is to always deliver our Midwest, friendly hometown hospitality philosophy in serving our customers that is so important in all of our franchisee restaurants when customers visit us,” Tania Burt, stressed.
“We invite everyone to stop by our Maid-Rites at any of our eighty locations and taste our delicious menu so you will know why Maid-Rite’s slogan of, ‘Our Name Says It All,’ exemplifies what we are all about since we were founded in 1926,” Bradley Burt said with a smile.
